Partnering with an Influencer
Using tailor-made content to drive mobile app downloads
Dunkin’ Donuts built its Mobile App for the brand’s biggest fans. So in November 2015, when they wanted help promoting the app, they turned to one of their biggest fans – social influencer Logan Paul. With a network of over 8MM social followers, Logan’s presence meant big awareness and big engagement through unique, tailor-made content. The cornerstone of the partnership was a six-second Vine, created by Logan and distributed to his millions of fans. Logan followed up the Vine video with posts on Twitter and Instagram, plus a customized Snapstory promoting the Mobile App as the fresh new way to experience all things Dunkin’. In the mobile App itself, Dunkin’ created a custom Logan Paul DD gift card that fans could give each other once they downloaded the app. In just a few days, Dunkin’ Donuts Logan Paul campaign led to increased awareness and significantly more installs for Dunkin’s Mobile App, making it one of their most successful campaigns to date with an ROI of 10x.
With a network of over 8MM social followers, Logan’s presence meant big awareness and big engagement through unique, tailor-made content.