Using tailor-made content to drive mobile app downloads

To help support the Dunkin’s App newest feature of mobile ordering, Waze and Dunkin’ Donuts partnered to save consumers time both on the road and in line by connecting the Dunkin’ Donuts’ On The Go Mobile Ordering system to Waze. The goal was to allow Wazers to order their coffee before hitting the road within Waze by simply tapping a native “Order Ahead” button to launch the ordering experience for a store along their route all from within the Waze experience. Dunkin’ Donuts, Trilia and Waze worked in tandem to develop a first-to-market, deep-linking solution that connects an advertiser’s location on Waze to the their own in-app ordering system. Dunkin’ can now prompt users to “Order Ahead” via the new CTA button on the Location Preview Page before they start their drive. To promote the integration to these users, Waze pinned participating DD locations, delivered Zero-speed Takeovers to drivers whose routes passed through participating store location radiuses, and accessed users’ in-app searches for “Dunkin’” or “coffee.” Dunkin’ Donuts generated 10.6+ “Order Ahead” CTA button clicks from launch to date.

Waze and Dunkin’ Donuts partnered to save consumers time both on the road and in line by connecting the Dunkin’ Donuts’ On The Go Mobile Ordering system to Waze.

Generated 10.6+ “Order Ahead” CTA button clicks from launch to date.