Driving reconsideration and trial of Chili’s.

When Chili’s wanted to find a way to break from category norms in introducing their new Craft Burger menu, we knew just buying GRPs wasn’t the answer. Instead we secured Chili’s a place in the launch of TNT’s On the Menu. Amateur chefs competed to have their burger included on Chili’s menu the day after the episode aired.

Chili’s lift in brand opinion was 263% higher than the restaurant average, with 39% of viewers stating they were more likely to visit after watching.